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James approached us with a range of media screens and software solutions whilst we were wrestling with a challenging project brief.Through collaborative working he developed a suite of screens and a media solution that worked for our estate, enabling us to land these quickly and cost effectively into a concept store and subsequent model roll-out. James’s can-do attitude ensured that any teething issues were dealt with effectively and he assisted us with both on and off site support. His expertise and knowledge of the digital retail world was extremely beneficial and his advice and guidance was invaluable as we charted unfamiliar territory.
Store Design Manager - George Clothing
We have received a consistent and reliable service from James Hogg Display throughout all the projects they have undertaken on for Habitat. All work has been completed to an extremely high standard, and each project handled professionally from start to finish. We would have no hesitations in recommending James Hogg Display to any company looking for high quality display solutions
Creative Visual Manager - Habitat Retail
'Driving customer engagement using state of the art
digital technology with brands big and small’
Working together in partnership
'We have a wide range of business partners that share our collaborative approach to business. As a result we are able to offer industry leading products, pricing and expertise to our direct customers and the customers of our partners.
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Digital Signage Best Practices: An Ultimate Guide Part 2
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Frequently Asked Questions - Digital Signage
Digital signage displays use digital technologies such as LED to display advertising and other content such as images, video and streaming. Digital display signs can be found in all sorts of situations, such as retail shops, hotels, restaurants, and other businesses.
Commercial digital displays tend to be one of the following 2 types:
- Commercial LED displays - These are screens that are made up of pixels, which are essentially connected LED lights. They are perfect for outdoor signs as they offer the necessary brightness.
- Commercial LCD displays - These are screens where the power consumption is better than LED, which makes them more cost-effective to run. However, they are not as flexible as LED screens.
The types of digital signs include:
- Digital menu boards
- DOOH advertising displays
- Digital standees
- Interactive displays
- Video walls
- Electronic shelf labels
- Immersive displays
The digital signage industry covers displays in the following settings:
Retail stores - Digital displays are being used in the retail environment for advertising and entertainment purposes.
Restaurants, bars and cafes - These are ideal venues for a digital signage solution, most obviously in the form of digital menu displays.
Airports and railway stations - Passenger Information Displays can provide a whole host of detail to
passengers to aid them with their journeys.
Hospitals - Digital displays are being used in healthcare situations to improve patient experience and for imparting health knowledge more quickly.
Schools - Audio visual content can be shown on displays and play a part in the education process.
In essence, a user (normally the signage manager) will issue instructions via digital signage software that will be enacted by a central sever, normally cloud-based. The server then downloads the appropriate digital signage content files to the digital display which then shows the content on the display in the required way.
The key features to look for in a digital signage solution are:
- Security in both hardware and software in the digital signage network.
- Multi-user access to the software for the digital sign.
- Multi-media capability and support.
- The ability to schedule content across screens and at given times.
- Automatic rendering across multiple screens.
- Third party software integration within digital signage networks.
- Scalability as your signage and business grows.
Using digital signage gives a number of benefits:
- It creates higher engagement with your target audience.
- The fact that they can be viewed from a distance means that your audience can be expanded beyond
your physical location.
- They can make a positive impression.
- They are easy to manage and change the content and messaging.