Where can you use interactive digital displays?
Interactive touchscreen digital displays are widely used in retail and hospitality locations and in many other public and professional settings. Here are a few examples of where you can utilise interactive digital displays:
- Restaurants and cafes
Interactive menus are fast becoming popular in restaurant settings and takeaways. The digital display informs you of food choices, ingredients, nutritional information, and availability of food and drink.
Self-service machines and free-standing promotional displays, utilising touch screens, are fast becoming commonplace in many shops, retail stores and retail outlets.
- Parks, towns, and tourist locations
Maps and guides are extremely useful in public areas. You will find more and more tourist attractions using digital signage touch screen displays to guide visitors.
Many businesses across all sectors use digital displays in the lounge, foyer, and reception areas to connect with customers and improve their experience. When not in use, they are a highly effective advertising tool, with all types of media able to leap off the screen and snatch attention.
- Educational settings
Many schools, colleges, universities, and adult learning locations use touchscreen technology.
- Theatres and concert halls
Offering information on events and amenities, via installations like video walls.
Airports and train stations often use digital signage touch screens to help inform and direct customers.
The benefits of using interactive displays
James Hogg Display offers a top-of-the-range selection of touch screen commercial displays and video walls to help your business thrive in the interactive advertising world, always putting your customers first. Interactive displays are everywhere – shops, stations, resorts, airports, schools, your favourite fast-food outlet – you cannot escape them and with good reason. They hugely benefit businesses and customers as they make information easily accessible, strengthen your brand and increase customer engagement and satisfaction. Here we look at the three key benefits of interactive displays for your business:
Access information at the touch of a button and easily navigate your way through available options and content. Touchscreen digital displays are fully immersive, innovative, and informative. Tailor your digital signage to professionally showcase the information your potential customer base will require, enabling them to access it quickly. Depending on the touchscreen display you have installed, it may be possible to change its location when business needs and offers change easily.
Engaging With and Helping Customers
Attractive media makes the interactive experience enjoyable and informative for your customers. Creative design using all media forms offers a dynamic user experience. An interactive digital display incorporates audio, images, videos, and text to convey the information directly to your customer. Thanks to advancements in modern technology, our attention spans are dwindling. Interactive displays capture the attention of the user and keeps them engaged.
You’re existing and future customers will have complete control of which information they review with digital touchscreen technology. This means high-quality, relevant content is essential for business success and continued revenue.
Strengthen Your Brand and Reputation
Touchscreen displays are prevalent and a fantastic way of connecting with a broader audience. Use interactive displays for advertising, strengthening your brand, building trust, and communicating with your customer base. Personal touches bespoke to your brand will help to strengthen customer communication and loyalty for the future. Staying ahead with modern technology and proving that you want your customers to have the best possible experience when dealing with your company will put you a cut above your competitors.