Types of outdoor digital signage displays
Outdoor digital displays come in various forms, such as:
- Wall mounted screens
- Window display digital signs
- Multiple screens
- LED backlit LCD digital displays
- Free-standing outdoor displays
- Menu boards
One of the main purposes of outdoor digital displays is to communicate and even interact with the public. These displays can be used to create digital menu boards that customers can place orders on, and they can also provide them with more information about the products and services that you’re offering. The displays have started to pop up in a wide range of environments recently and are being used by retailers, fast food outlets, government institutions, schools and universities. They make it easier for people to access the information they need and place orders simply and quickly.
Where can you use outdoor digital displays?
Outdoor digital signage displays are being used by a variety of organisations. These include:
Cinema entrances to showcase information about films and process ticket orders
Schools, colleges and universities that use digital displays to convey information to students
Garden centres use digital displays to display about their products and take orders
Trains and bus stations to complete transactions and display important timetable information.
- Leisure centres, such as swimming pools and gyms.
The displays are also used by a variety of other organisations to process transactions and deliver essential information. These include golf clubs, swimming pools, stadiums, wildlife parks, hotels and hospitality, vehicle dealerships and yachts.
Benefits of outdoor digital signage
Outdoor digital signage solutions come with a host of benefits. They make it much easier for companies and organisations to market their products and services without customers needing to approach a member of staff. This frees team members up to carry out other business-critical tasks. Although they are often used to process transactions, they can play a big role in raising brand awareness and improving the customer experience.
Increase brand loyalty
These outdoor digital displays can increase brand loyalty thanks to the way they enhance the customer experience and make it easy for people to find the essential information that they need. They can convey information on important and urgent matters such as train delays, postponements and cancellations and allow you to break news to your customers as it happens.
Tough, long-lasting materials
Another key benefit of using outdoor digital signage is that it tends to be built from tough weather and waterproof materials. This means your outdoor digital display solutions offer a great deal of longevity, with the screens themselves receiving a great deal of protection. Outdoor digital displays are long-lasting and robust solutions that can serve you well for many years.
What makes digital signage better than printed materials?
Companies and organisations are exchanging printed materials like conventional menus and posters for many reasons. Digital signage allows you to quickly update information including special offers and price changes, and you can deliver breaking news and developments to your customers as it happens when these solutions are in use. If you need to make changes to printed material, this can be very time-consuming and costly, whereas digital boards allow you to update information with ease. This can help you prevent confusion and ensures everyone is receiving the very latest information on your products and services.
Are outdoor digital displays safe and secure?
Yes, they are weatherproof and waterproof. They also have anti reflective glass to make them easy to use whatever the weather, especially when it’s sunny.
Do digital displays deliver a good return on investment?
The increased availability of outdoor digital display signage has made it more affordable over the years. Digital displays are not only falling in price but can also help you generate more revenue thanks to the way they enable you to enhance the customer experience and therefore create more brand loyalty. As they are so large and colourful, they can also help you win the attention of customers from afar and therefore encourage purchases which may have not otherwise been made.
How long can outdoor digital displays last?
Traditionally lit signs require bulbs to be replaced rather frequently. They are also much more likely to require repairs after they have been exposed to challenging weather conditions. However, LED signs that have been designed for outdoor use come with modules which can last for more than 100,000 hours. These displays also require less electricity than traditional signs. These signs can help you to reduce your carbon footprint and make you more compliant with expectations when it comes to your impact on the environment. They also generate low amounts of heat. The digital signage market is growing all the time.
Who can supply me with outdoor digital signage?
At James Hogg Display, we can cater for you if you require engaging, colourful and vibrant outdoor digital signage. We offer outdoor digital signs in a host of sizes, ranging from 23 to 55 inches. We can work closely alongside you to help you find the right digital signage solutions for your specific needs, supporting you whether you’re on a tight budget or have more to spend. We can also provide you with advice on getting the most out of your outdoor digital signs so they continue to serve you well for many years to come. To find out more about getting the best digital signage solution, get in touch today.