For businesses who are looking for a results-driven way to advertise, inform, and communicate, a digital display is the perfect solution. It’s a versatile, cost-effective medium that allows your business to connect with audiences in a truly unique way, with content that is tailored to them and always up-to-date. The results speak for themselves - research from Arbitron found that Digital Media in a public venue reaches more people than video content on social media. You need a marketing solution that is innovative and that will get you results. That’s where Zinc can help.

How to Choose Content

What is Static Digital Signage

Static Digital Signage is not, as many people believe, simply print signage put onto a digital screen. It’s content designed specifically for a digital screen, with a knowledge of the intended audience. Static content a way of sending an engaging, informative message that will catch the eye of your audience by using a high-tech form of media that never fails to impress. The content that Zinc create for a digital display is always unique, branded, and strategized to deliver the results you need.

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Why use Static Digital Signage

In a world where everything is in motion, static signage can sometimes make the biggest impact. If you’re hoping to be eye-catching, effective, and send a simple message, a static sign is the perfect solution. It allows for clear visibility and for the information to remain readable at all times. What’s more, if your sign is in a location where your target may be moving - above walkways, beside roads, or on an escalator - your audience will be able to see and understand a static sign far better than animated or video content.

Within the digital signage industry, it can be a common view that dynamic content only means animation. In fact, understanding your audience and their needs is the key to effectively sending a message. For an audience that may be moving quickly, in need of information without entertainment, or taking in a clear and simple message, static content is the only answer.

Digital Signage Is The Future Of Advertising

Zinc Digital have been operating since 2004, and in that time we’ve learned to pay attention to the trends that are developing in the world of digital marketing. Digital Signage is, without a doubt, one of these trends. It’s an industry that’s expected to almost double in value over the next four years, with the potential to benefit businesses in every industry. No matter what you do, digital signage holds endless possibilities to advertise, engage and inform your audience.

Sales is what Digital Signage does best. What’s better than a stunning, creative, branded piece of collateral to draw in customers and ask them to invest in the product you’re selling. It’s a modern, innovative take on some of the most classic advertising techniques; posters and billboards.The best part is that there is potential for engagement and interactivity that elevates your advertising to an entirely new level.

Content for Sales

Sales is what Digital Signage does best. What’s better than a stunning, creative, branded piece of collateral to draw in customers and ask them to invest in the product you’re selling. It’s a modern, innovative take on some of the most classic advertising techniques; posters and billboards.The best part is that there is potential for engagement and interactivity that elevates your advertising to an entirely new level.

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Content for Information

At its core, signage is all about information. This might be informing with the intention to sell or the intention to engage, but the requirement to inform is always key. Static signage is the best way to convey a message, whether this is maps, room bookings, menus or offers. Without the business of a moving display, your vital information is able to be understood well.

What Content is Available to me

Zinc and JHD

Zinc Digital have partnered with James Hogg Display because we understand the power behind Digital Display. We’re a digital agency that has been in the business for more than 14 years. For all this time, we’ve been designing and creating high-quality websites, as well as implementing marketing solutions that get our clients noticed. We know how to talk to a company and get to know exactly what sets them apart, so that we can create something for you that truly embodies your company and its ethos. Our expert graphic designers and marketers are the perfect team to help implement an innovative, creative strategy that will get you results.

Graphic Design

Zinc has a team of graphic designers and creatives that have years of experience working with companies to provide content that’s always beautifully designed and the highest quality. We love getting to know you and your company so that we can understand what makes you tick. It’s important to us that we always deliver a creative solution that suits you completely. This includes:

  • Static menu boards
  • Static posters
  • Maps
  • Exhibition Displays

Over the years, we’ve worked with companies in every industry, with a wide range of requirements. We’ll apply our experience and expertise to give you the very best - every time.

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Brand Development

Every piece of communication your business puts out into the world is representing your brand. Many people start and end their branding with a logo and website, and although these are important, it’s just the beginning. We’ll help you create an identity for your brand that communicated with your target audience perfectly. Everything from your social media presence to your emails is key to developing a brand that works for you.

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Digital Strategy & Planning

No digital marketing campaign fulfills its potential without a strategy. It’s vital that any actions take into account the location, season, and desired audience to make sure that it can achieve the desired results. We’ll develop a digital strategy that uses the knowledge we have as marketers and creatives to not only plan out a full campaign, but to implement it at the right times using our content management system

Uses and Examples

Static Content in Retail

Retail is the perfect environment for digital signage. Every location, from the window to the queue, all the way to the point of sale, has the potential to engage a customer who is already open to the idea of buying. In findings from Digital Signage Today, it was found that the vast majority of brands experienced a significant increase (up to 33%) in additional sales when they implemented a digital signage solution. The results even had a ‘halo effect’, increasing sales in the brand family by association. In a location such as retail, where it’s important to give clear and eye-catching information, there’s nothing better than static digital display content.

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Static Content in Hospitality

Hospitality encompasses many differing industries, but they all have some common requirements - information, clarity and service. Digital Signage allows you to fulfill all of these needs quickly, and in a cost-effective way. Once the initial hardwear has been installed, you are able to add content within minutes. This means that your menu is always up-to-date, your special offers are always accurate, and your customers will always know what’s going on.

Free consultation

To discuss a tailored solution that suits your business talk to us about a free consultation today.