How To Choose The Right Outdoor Digital Signage

Outdoor digital signage can present a wealth of opportunities to businesses who use it well. Communicating with your customers doesn’t have to stop at your front door. With the benefit of durable, purpose-built outdoor digital signage, pub gardens can have dynamic menus, filling stations can have information in their forecourts, and bus stops are brightened with advertising that appeals to a waiting audience.

Think of Piccadilly Circus and Times Square - sometimes, outdoor digital signage can create the most memorable impact on an audience. Nevertheless, not just any digital display will do. Making a choice that will work with your environment and business needs takes an expert touch.


LED, LCD or Projection

There are three main options for outdoor digital signage; LCD, LED and projection. LCDs are often used for indoor digital signage solutions, but can become a great choice for outdoors if they’re supported with the right weatherproofing measures. They allow for high resolutions and a relatively low installation cost. With LED, there's the benefit of high brightness and a longer life cycle without the need for enclosures. The final option is a projector, which can be housed anywhere and project onto whatever surface you need, whether that is concrete, brickwork or metal. It can cover a large amount of area with minimal cost, but offers a lower quality picture.


Optical Performance Score

Plenty of digital displays share specifications about their performance; brightness, colour saturations, and more. These are generally gathered in a controlled environment, a dark room at a straight angle. If you’re planning on putting your digital display outside, it’s very unlikely that your audience will ever be able to view it this way. With bright sun, passing viewers and varying temperatures, you need to know that your display will be able to be not only visible, but vibrant. This is when the Optical Performance Score comes in. It takes into account the ambient temperature, visibility from a range of angles and display brightness even in sunlight. This way, you’ll be able to choose something that works in situ.


James Hogg Display have helped hundreds of businesses like you to find a digital display solution that fits your needs, budget and goals. We go the extra mile to make sure that our customers get what they need, with personalised service and support with content, delivery and installation should you need it.


If you’re looking for outdoor digital signage, you’re in safe hands. Talk to our team today and let us answer all your questions.

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