Digital Signage Best Practices: An Ultimate Guide Part 3

Digital Signage Best Practices: An Ultimate Guide Part 3

Intelligent Content

The last of our 3 digital signage best practices is creating the highest quality digital signage content you can, keeping in mind the earlier factors of design and scheduling.

Once you’ve determined elements like design, wait time, viewing distance, and scheduling, you can focus all your attention on creating captivating content. Take advantage of some of the following ‘intelligent content’ ideas to really dazzle your audience!

Time of day and seasonal timings.

Think about your audience demographic at each time of day (and each season throughout the year). Who is around and when? 

For example, if you operate a QSR, you could offer a breakfast menu on your digital sign for early risers and then change to a lunchtime menu for people with limited time. Or perhaps it’s worth advertising a grab-and-go meal deal around peak hours?

A personal touch 

You have your own story, so why not use this to attract audiences with a personal message? 

You and your business are likely part of a culture within your local community, so appeal to them with messages that convey your story or heritage. Try to avoid standard generic messages, as these tend to get absorbed into the everyday and won’t stand out from the crowd.


Movement attracts attention, so try and introduce animation into your content where it makes sense. This can be something as simple as a ‘pulse’ animation around your logo, or a section of content that is running a limited time special offer.

Why not adopt the screen-splitting technique and show your product in detail? For instance,

you could have coffee beans falling in a continuous slow-motion effect alongside your hot drink variants.

Synchronising content 

If you have multiple screens together or individually placed around a venue, why not show the same content across all screens for a limited time period? For example, you could offer free delivery on all takeaway orders, and show an animated van driving across all your screens from right to left to reinforce the idea that you offer free delivery! 

In this case, the van could move across the screens for 12 seconds, then revert back to the previous content shown on each screen. Multiple screens are a fantastic option for capturing people’s attention in a way that a single screen could not.

QR codes 

We all have short attention spans, so content needs to be dynamic and snappy if you want customers to engage with it or remember it. 

However, this is not always possible, particularly when you have a lot of detailed information you want to share – or in cases where the wait time is quite short. That’s where a QR code comes in handy. 

Placing a QR code alongside your product promotion will help audiences take the information away with them. This is a great solution that works with almost any stage of the buying process!


Well, there you have it – by implementing the 3 best practices of design, scheduling, and intelligent content, you’re sure to elevate the effectiveness of any digital display!

Getting to know when and how to use these digital signage best practices may seem challenging, especially if you’re new to digital signage. But hopefully, this guide has helped you start moving in the right direction with your content!

For more support and expert advice on how to engage your target audience with digital displays, get in touch with us at James Hogg Display and speak to one of our team!

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