Digital Signage is a perfect solution for restaurant owners who want a customisable, modern alternative to traditional menus and advertising. In a casual environment, or one where your customers want a seamless service, it enables you to display information in a professional, contemporary way.
There are some vital things to know and understand before you begin implementing a digital signage solution in your restaurant.
Purpose
Although one of the biggest advantages of digital signage is the flexibility it offers, it’s still important to be clear on what you’re hoping to achieve with it. This will affect everything you do with your screen, from the content and placement to the technology we supply you with. In a restaurant environment, there are many options for your digital signage; digital menu boards, touchscreen ordering portals, dynamic advertising, innovative entertainment and much more.
Design
The transition from a traditional menu or poster is often more of a change than many think. It’s not enough to simply paste your current collateral into a digital format - you need to be taking advantage of the new possibilities you now have access to. Images are larger and more dynamic, information can be focused and refined, and you no longer have to fit everything onto a small area. You can update content based on the time of day, or even year. Even the amount of time you display each piece for should change depending on your goals. Your digital displays can now become your most versatile advertising channel.
Screen placement
The placement of your screens is vital to the success of your screens. When you get in touch with the James Hogg Display team, we’ll want to know all about what you’re hoping to do with the screen. You might want window screens to entice passing trade, digital menu screens to inform your customers or collateral in a waiting area to take advantage of unused time. When we know this, we’ll know if you need an indoor or outdoor solution, whether it’s worth including anti-glare technology or ensuring that the materials should remain protected from grease or dust.
Test and measure
The beauty of digital signage is that it’s updatable at the click of a button. This enables you to try out a range of content and offer options to see what your customers respond to well. If you’re experimenting with colours, layouts or offers, you are able to see the impact each makes on your traffic and sales.
For restaurants and food retail, digital signage offers endless possibilities for everything from increasing foot traffic to upping sales. With a wide range of styles, you’re sure to find the solution that fits your needs and delivers results.
James Hogg Display are experts in digital display - if you’re not sure where to start, talk to our friendly team today. We’ll be happy to help.