4 Reasons Why Digital Signage Is Ideal For Libraries
Libraries are often thought of as an environment where technology isn't part of the picture. Nevertheless, many libraries have found digital signage to be a useful, versatile addition to their library, offering education and information to visitors in a way that blends into the quiet environment.
There are many reasons that libraries across the country are choosing digital signage to bring modernity and intuitive technology to their location. At James Hogg Display, we've helped provide digital displays for:
By nature, libraries have an abundance of information available. Their sheer size and the overwhelming number of books and shelves can seem very intimidating to a newcomer who might not know where to begin.
Many libraries have funding issues and may be short staffed preventing quick customer assistance. If staff are preoccupied with helping other customers, digital signage can serve as a wayfinding device, directing people to the sections and the books they are looking for.
Libraries are community centres; a place where people can sit quietly, read and educate themselves. Public libraries host a variety of events, including book signings, workshops for adults and children, as well as serving a place to study for students.
Libraries are an excellent venue to share information with the community, especially with access to the right technology. There are a number of ways digital signage could improve the way you communicate with your community:-
Advertising an author appearance, displaying details of the event, a picture of the author and a copy of the book in high traffic areas, such as the lobby and the circulation/information desk.
Book, DVD, Blu-ray and CD availability – if a new item is in stock, display an image of the cover, a brief description and details of where to locate the item within the library.
Previously, libraries have created and generated more traditional forms of advertising, such as flyers, to promote future events and new stock. These flyers would be placed on a bulletin board, surrounded and hidden by other information. If any of the details were to change, these couldn't be altered without looking unprofessional. Digital signage eradicates this issue, providing a strong, eye-catching, dynamic visual with movement and vivid colours that can be used to grab the attention of passers-by.
Digital signage can also be used to promote new technology available at your location. The introduction of smartphones has brought new technology – mobile apps. The ‘library-on-the-go’ app allows customers to use their mobile phones to access the library no matter where they are.
Digital signage not only is more eye-catching for promotional needs, it is a more cost-effective, more efficient alternative to traditional methods such as flyers, leaflets and posters. This, in turn, decreases paper waste.
Digital signage isn't purely for advertising purposes, but to share information as well. This includes:-
a. Details of the library’s opening hours and holiday closures.
c. Event details – if there is an event in the library, your digital signage can display a message alerting customers when the event is beginning and where it is located.
d. Urgent Information, such as an emergency or an intruder alert.
e. Content Management Software (CMS) to make life easier.
Each digital signage estate is provided with a content management system, which allows you to display your messages, adverts and promotions in a standard or custom-made template. These templates can be designed in line with your branding, and have the flexibility to allow staff to interrupt normal content with updates or emergency/urgent messages.
James Hogg Display are experts in digital display - if you’re not sure where to start, talk to our friendly team today. We’ll be happy to help.