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Red Bull F1 In-store Gaming Experience

An interesting project brief from Red Bull. Take their existing gaming F1 cockpit, which currently toured the country at various Supermarket locations and create a more branded, thrilling display for customers to compete against each other on lap times which are recorded and displayed on a large digital display screen.
Each Unit was to be manufactured in a modular form, easy to erect and dismantle and deliver brand awareness through physical interaction.
The project concept developed further by incorporating the familiar gaming cockpit into a fully branded POS (Point Of Sale) concession for Red Bull.
This would incorporate merchandise including a branded drinks chiller and an additional digital display screen to attract customers to "have a go".
Each display would be transported by a fulfillment team and installed at different locations, possibly 4 times a week, so the build quality had to be robust and cost-effective through the choice of materials.

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