Red Bull F1 In-store Gaming Experience
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An interesting project brief from Red Bull. Take their existing gaming F1 cockpit, which currently toured the country at various Supermarket locations and create a more branded, thrilling display for customers to compete against each other on lap times which are recorded and displayed on a large digital display screen.
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Each Unit was to be manufactured in a modular form, easy to erect and dismantle and deliver brand awareness through physical interaction.
![](http://cdn.shopify.com/s/files/1/0156/1671/files/Red_Bull_3_1_large.jpg?v=1528984097)
The project concept developed further by incorporating the familiar gaming cockpit into a fully branded POS (Point Of Sale) concession for Red Bull.
![](http://cdn.shopify.com/s/files/1/0156/1671/files/Red_Bull_3_2_large.jpg?v=1528984104)
This would incorporate merchandise including a branded drinks chiller and an additional digital display screen to attract customers to "have a go".
![](http://cdn.shopify.com/s/files/1/0156/1671/files/Red_Bull_3_3_large.jpg?v=1528984111)
Each display would be transported by a fulfillment team and installed at different locations, possibly 4 times a week, so the build quality had to be robust and cost-effective through the choice of materials.