We were asked to design a POS unit to display some quite unique fabrics along with tailor-made shirts and individual accessories.
This particular project required a stand-alone display that would feature the companies "Made In England" mantra and offer luxury affordable clothing to their customers. The display also became an education centre by the introduction of two easel-mounted digital display screens showing educational videos on how to tie the perfect tie and bow-tie!
The screens also became ideal digital signage opportunities to feature the entire clothing collection with regular promotional updates using content uploaded via a USB memory stick.
Two concepts were presented to offer a variation on a familiar theme.